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Gambling: Advertising

Question for Department for Culture, Media and Sport

UIN 31005, tabled on 12 February 2025

To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to limit children's exposure to gambling advertisements on popular streaming platforms.

Answered on

28 February 2025

We are committed to protecting children and young people from harmful gambling. There are existing robust rules in place to ensure that gambling advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children and young people. As part of the advertising codes which cover both broadcast and non-broadcast advertising, including on Video on Demand (VOD) or streaming platforms, operators are required to ensure advertising is not targeted at children, and must not appear in media created for children or for which children make up 25% or more of the audience.