To ask the Minister for the Cabinet Office, Pursuant to the Answer of 14 November 2024 to Question 14352 on Government Departments: X Corp, and with reference to the SAFE Framework: the 4 principles for HMG Brand Safety, how many platforms have been removed from the HMG Inclusion List in the last 12 months; what the reasons for their removal were; and what appeals process is available for platforms seeking reinstatement.
Answered on
9 January 2025
HMG operates an inclusion list of websites for programmatic advertising that meet the existing HMG acceptable standards. This inclusion list does not cover platforms, which are assessed separately. No platforms have been removed in the last 12 months.
Answered by
Cabinet Office