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Vocational Guidance: Rural Areas

Question for Department for Education

UIN 13848, tabled on 12 November 2024

To ask the Secretary of State for Education, what steps her Department is taking to increase access to careers advice in rural communities.

Answered on

20 November 2024

The National Careers Service in England provides free, up to date, impartial information advice and guidance on careers, skills and the labour market, helping customers make informed choices about their career options, whatever their age, ethnic group and background.

The service is delivered via three channels. These are face to face, telephone and webchat. It is delivered by local, community-based contractors in nine geographic areas, drawing on localised labour market information to provide guidance, helping those who face barriers, including those within rural communities.

The National Careers Service website gives customers 24/7 access to information and advice. Careers advisers are co-located in the majority of Jobcentre Plus offices, providing specialist careers guidance.

The service operates in other settings including community centres, training providers, libraries. A recent initiative in the South West used a specially equipped bus to take careers advice directly to local communities. In some rural settings, where travel can be an issue, telephone appointments are arranged. Virtual jobs fairs and online webinars are offered for customers who may find it difficult to access face to face workshops.

Looking ahead, alongside the Department for Work and Pensions we are working in England to bring together Jobcentre Plus with the National Careers Service to create a greater awareness and focus on skills and careers, as well as join-up between employability and careers provision, enabling everyone to access and progress in good, meaningful work.

The new service will be a one-stop shop for anyone, including those in rural areas, who wants to look for work, wants help to increase their earnings, or who wants help to change their career or re-train. Employment and careers support will be available to all, not just those on benefits, who want support to find or progress in work.

The department will ensure the service is responsive to local employers, inclusive for all users, and works in partnership with other local services. We will set out more details about this and other labour market reforms through our forthcoming White Paper to Get Britain Working.