To ask His Majesty's Government what discussions they have had with the Advertising Standards Authority regarding the compliance of gaming companies that are advertising products containing loot boxes with current UK advertising codes.
Answered on
22 October 2024
My Department meets regularly with representatives of the Advertising Standards Authority (ASA) on a range of matters.
The ASA and the Committee of Advertising Practice (CAP) are responsible for setting and enforcing the UK Advertising Codes and are independent of the government. The ASA’s rulings on breaches of loot box advertising code requirements are available at https://www.asa.org.uk/codes-and-rulings/rulings.html
Answered by
Department for Culture, Media and Sport