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Advertising: Codes of Practice

Question for Department for Culture, Media and Sport

UIN HL3382, tabled on 19 March 2024

To ask His Majesty's Government what assessment they have made of the case for strengthening current advertising codes, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP) code 2.1.

Answered on

3 April 2024

The Advertising Standards Authority is responsible for the enforcement of the advertising codes while its sister organisation, the Committee of Advertising Practice, codifies advertising standards. Both organisations operate independently of the Government and monitor developments in technology and advertising techniques to ensure that the codes are enforced and remain fit for purpose.