To ask the Secretary of State for Health and Social Care, what steps her Department is taking to promote the uptake of influenza vaccinations.
Answered on
29 November 2023
Throughout autumn and winter, the Government and the National Health Service are encouraging those that are eligible to take up the Influenza (flu) and COVID-19 vaccination offer. A range of communications are in place to ensure those eligible are aware of the offer. This includes:
- NHS England’s national call/recall programme which coordinates mail and text message prompts to those eligible; in addition to communications from general practices and pharmacies;
- an extensive public information, media and external affairs communications programme;
- a paid Winter Vaccinations campaign ‘Get vaccinated. Get winter strong’, which launched on 1 November 2023 and is running up to 17 December 2023 across a range of broadcast and digital channels supported by audience tailored activity;
- a health and social care workforce communications programme; and
- provision by NHS England of financial arrangements to encourage providers to accelerate take up of both vaccines.