To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the impact on levels of obesity of provisions in Health and Care Act 2022 relating to (a) a pre-watershed television advertising ban and total online advertising ban for less healthy food, (b) the prevention of shops from displaying less healthy food at the entrance, exit and end-of-aisles and (c) a ban on volume price discounts for less healthy food.
27 July 2022
The Health and Care Act 2022 contains measures to restrict the advertising of less healthy food and drink on television and online which are expected to reduce the number of obese children by approximately 20,000.
Restrictions on the promotion of products high in fat, sugar or salt by volume price and location were made in The Food (Promotion and Placement) (England) Regulations 2021. The impact assessment shows that over the 25-year appraisal period for the location restrictions, the health benefits expected to accrue due to lower calorie consumption in overweight and obese people are estimated to be £57,600 million, with £2,390 million for volume price promotions. In this period, it is estimated that these measures would provide savings for the National Health Service of £4,364 million in relation to location restrictions and £180 million for volume price promotions.