To ask the Secretary of State for Transport, with reference to her Department's publication, DfT: spending over £25,000, March 2022, what work 23RED Ltd completed for the payment of £71,720 made on 2 March 2022.
9 June 2022
In March 2022, spend of £71,720 was paid to 23 Red for the development of the departments ‘It’s everyone’s journey’ campaign. The campaign aims to support our ambition of equal access on public transport by creating a more supportive and considerate environment. The department ran a short burst of campaign activity to raise awareness of the heightened needs of disabled people using public transport in the new COVID-19 environment.
The ‘World of Difference’ campaign assets were developed – including, digital audio, social assets and out of home posters in bus and train carriages. Additionally, we continued to engage partners across all transport modes and disability organisations to deliver key campaign messages through trusted voices.