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Pension Credit

Question for Department for Work and Pensions

UIN 8957, tabled on 25 May 2022

To ask the Secretary of State for Work and Pensions, what estimate her Department has made of the number pensioners in the UK who qualify for pension credit but do not claim their entitlement.

Answered on

6 June 2022

In November 2021, there were 2,436 Pension Credit claimants in South Holland and the Deepings. Quarterly statistics for the number of Pension Credit claimants by constituency can be found on Stat-Xplore. The latest figures are for November 2021.

Guidance for users is available at:

In Great Britain, there are an estimated 770,000 entitled non recipients of Pension Credit. This is available in the “Income-related benefits: estimates of take-up” publication which can be found on the statistics section of The latest publication relates to the financial year 2019 to 2020. Income-related benefits: estimates of take-up: financial year 2019 to 2020 - GOV.UK (

We have already undertaken a range of actions to raise awareness of Pension Credit and increase take-up. Initial internal management information suggests that new claims for Pension Credit in the 12 months to December 2021 were around 30% higher compared to the 12 months to December 2019.

Earlier this year, we directly targeted over 11 million pensioners with information about Pension Credit and the additional support it can provide in the leaflet accompanying their annual up-rating notification.

However, it is more important now than ever before that we ensure all eligible pensioners claim the vital financial help which Pension Credit provides. That’s why on 3 April we launched a new Pension Credit awareness campaign. We are promoting Pension Credit in a variety of ways, including on social media – with advertising targeted both at potential recipients as well as their friends and family and also in key locations for the elderly, such as post offices and GP waiting rooms.

I have written to the editors of regional newspapers across England, Scotland and Wales calling on readers to check if they could be eligible and make a claim. This was done on repeat occasions in 2021. I have also written to all MPs, urging them to lend the campaign their support. MPs are well placed to promote Pension Credit to their older constituents and many already do so.

On 6 June there will be a further roundtable meeting with some stakeholders, who have reach and expertise, to identify other practical initiatives to encourage eligible pensioners to claim.

On 15 June, there will be another Pension Credit awareness media day of action with broadcasters, newspapers and other partners encouraged to reach out to pensioners to promote Pension Credit through their channels. We will also extend the campaign to include advertising in regional and national newspapers.  This event was a success in 2021.

We know that one of the best ways to reach eligible customers is through trusted stakeholders working in the community. We will be producing and distributing leaflets and posters which can be used across local communities, and we will also be updating our digital toolkit with information and resources that any stakeholder can use to help promote Pension Credit.