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Agricultural Products: Exports

Question for Department for Environment, Food and Rural Affairs

UIN HL169, tabled on 11 May 2022

To ask Her Majesty's Government, further to the report by the National Farmers Union Growing our agri-food exports to 2030 and beyond, published on 27 April, what plans they have (1) to expand the GREAT campaign in relation to agricultural products, and (2) to make the campaign more accessible to potential users in the agricultural sector.

Answered on

25 May 2022

The GREAT Food and Drink campaign supports food and drink exports via marketing and promotional activity targeted to consumers and trade audiences in four key priority markets: China, Japan, the United Arab Emirates and the United States. It promotes the breadth, quality and innovation of the UK’s food and drink production and champions our unique culinary offer to help shift perceptions and support exports.

Meat and dairy continue to be central to the GREAT campaign’s food and drink promotion in international markets. The campaign works with meat and dairy producers across the UK and will continue to ensure that the best of UK food and drink features prominently in international promotion, working closely with the Agriculture and Horticulture Development Board. The Government continues to invest in building UK export capability, including the expansion of the agri-food and drink attaché network and formation of the Export Council. In addition, the Government has invested in a range of schemes to help the sector grow their exports such as the Department for International Trade’s Export Academy, the Internationalisation Fund, support from our vast overseas network, UK Export Finance, an international events programme, online services, Export Champions and the Export Support Service.