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Question for Department for Digital, Culture, Media and Sport

UIN HL7882, tabled on 22 April 2022

To ask Her Majesty's Government how the success of Festival UK 2022 will be assessed.

Answered on

26 April 2022

The evaluation of the UNBOXED programme (formerly known as Festival UK* 2022) is led and managed by the company Festival 2022 Ltd. Festival 2022 Ltd has commissioned KPMG (in collaboration with Sound Diplomacy) to oversee, project-manage, and lead the evaluation of UNBOXED.

As part of this evaluation, KPMG will consider seven major outcomes. These include the creation of engagement opportunities and shared experiences, increasing social cohesion across the four nations of the UK, and supporting international collaboration as well as enhancing our reputation abroad.

KPMG will evaluate each UNBOXED project against these outcomes. Preliminary findings from this evaluation will be published in early 2023.