To ask the Secretary of State for International Trade, what steps she is taking to (a) profile and (b) promote the UK hospitality sector as part of Government initiatives to encourage international trade such as the GREAT campaign.
28 February 2022
The GREAT Britain and Northern Ireland campaign provides global brand recognition to support the promotion of the UK’s strengths around the world. Earlier this month, through the GREAT campaign, the Department for International Trade supported the hospitality, and wider UK food and drink sector, at the Gulfood trade show in Dubai as well as at Dubai Expo. Additionally, the national tourism agency VisitBritain recently launched its new £10 million international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ to drive inbound tourism, with the aim of further supporting the hospitality industry.