To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what the total cost to the public purse of the All In, All Together newspaper advertising campaign has been since April 2020.
7 February 2022
The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.
As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.
Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on GOV.UK as part of routine government transparency arrangements.