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Adult Education: Publicity

Question for Department for Education

UIN HL3222, tabled on 19 October 2021

To ask Her Majesty's Government what plans they have to launch a national awareness campaign regarding access to adult education courses.

Answered on

29 October 2021

In January 2022, the department plans to launch a new campaign to help people access the skills they need to get the job they want, whatever their stage in life. The campaign will aim to raise awareness and boost understanding of skills offers among adults, whether they are looking to change career, want to find a more rewarding job or are just starting out.

At the centre of the campaign will be a new digital landing page to help people compare the skills offers available to them and choose the one that best suits their lifestyle, helping to simplify a complex market and support decision making.

Ahead of the campaign launch, no-cost communications through government and stakeholder channels will continue to promote the opportunities available. From April to the end of September 2021, this activity has delivered almost 2.5 million impressions and 29,000 engagements on social media. It has also contributed to more than 326,000 views of the ‘Free courses for jobs’ page which has generated almost 300,000 onward clicks, including to provider websites, indicating an audience intent to find out more.