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Alcoholic Drinks: Marketing

Question for Department for Digital, Culture, Media and Sport

UIN 56541, tabled on 15 October 2021

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps she is taking to protect children from alcohol marketing on TV and digital spaces.

Answered on

22 October 2021

UK Government has measures in place to protect children and young people from alcohol advertising. Material in the Committee of Advertising Practice and Broadcast Committee of Advertising Practice Codes (CAP and BCAP codes) relating to the advertising and marketing of alcohol products is exceptionally robust, recognising the social imperative of ensuring that alcohol advertising is responsible and in particular that children and young people are suitably protected. If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority has a duty to revisit the Codes and take appropriate action.

The government also continues to work with the Portman Group, the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK. It operates its Codes of Practice to ensure that alcohol is marketed in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable people. The Codes are widely supported by the industry, with over 150 Code signatories including producers, importers, wholesalers, retailers and trade associations.