To ask the Secretary of State for Health and Social Care, how much (a) his Department and (b) the NHS has spent on (i) advertising using social media and other forms of information channels and (ii) other public information to encourage people to uptake the covid-19 vaccine to date; and how much has been spent on public information to encourage minority communities to receive that vaccination.
This answer is the replacement for a previous holding answer.
26 July 2021
The Department spent £1.3 million on advertising between December 2020 and 31 January 2021. Activity included tailored content designed to specifically support multicultural communities. Some local National Health Service teams ran COVID-19 vaccine campaigns, but this information is not collected centrally.
Campaign spending supporting the COVID-19 vaccination programme transferred to the Cabinet Office in February 2021.