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Tourism: Coronavirus

Question for Department for Digital, Culture, Media and Sport

UIN 21367, tabled on 23 June 2021

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking to support the recovery of the tourism industry.

Answered on

29 June 2021

We recognise the severe impact of COVID-19 on tourism and have published the Tourism Recovery Plan to help the sector recover back to pre-pandemic levels and build back better for the future. The plan aims to recover domestic tourism to pre pandemic levels by 2022 and international tourism by 2023; both at least a year faster than independent forecasts predict.

The British Tourist Authority (BTA) will deliver a £10 million consumer promotion with the National Lottery to support the domestic tourist industry. In addition, the Government and VisitBritain will develop a new domestic rail tourism product, similar to the Britrail Pass for international visitors, working with the Rail Delivery Group.

The Government has allocated at least £19 million to domestic and international marketing activity, with a £5.5 million domestic campaign already underway. The Government will work with VisitBritain to welcome back international visitors as soon as it is safe to do so.