To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to promote tourism in the UK after the lifting of covid-19 travel restrictions.
29 June 2021
We recognise the severe impact of COVID-19 on tourism and have published the Tourism Recovery Plan to help the sector recover back to pre-pandemic levels and build back better for the future. The plan aims to recover domestic tourism to pre pandemic levels by 2022 and international tourism by 2023; both at least a year faster than independent forecasts predict.
The British Tourist Authority (BTA) will deliver a £10 million consumer promotion with the National Lottery to support the domestic tourist industry. In addition, the Government and VisitBritain will develop a new domestic rail tourism product, similar to the Britrail Pass for international visitors, working with the Rail Delivery Group.
The Government has allocated at least £19 million to domestic and international marketing activity, with a £5.5 million domestic campaign already underway. The Government will work with VisitBritain to welcome back international visitors as soon as it is safe to do so.