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Scotland Office: Social Media

Question for Scotland Office

UIN 185929, tabled on 22 April 2021

To ask the Secretary of State for Scotland, how much his Department spent on social media advertising in each month since October 2020; and on which platforms that money was spent.

Answered on

29 April 2021

The Office delivers public information campaigns in Scotland to communicate important messages to the public, such as national awareness campaigns and policy initiatives. Total Office expenditure on digital campaigns from 1 October 2020 to 24 March 2021 was as follows:

Twitter

Facebook & Instagram

LinkedIn

Total Expenditure

October 2020

£ 1,512.90

£ 2,730.61

£ 507.54

£4,751.05

November 2020

£ 2,141.13

£ 5,202.38

£ -

£7,343.51

December 2020

£ 2,643.06

£ 4,622.46

£ -

£7,265.52

January 2021

£ 790.86

£ 8,238.15

£ -

£9,029.01

February 2021

£ 2,722.62

£ 7,296.12

£ -

£10,018.74

March 2021*

£ 2,811.22

£ 5,868.42

£ -

£8,679.64

* The Office has not run any public information campaigns since 24 March 2021, in line with pre-election requirements.

Answered by

Scotland Office