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Tourism: West Midlands

Question for Department for Digital, Culture, Media and Sport

UIN 184547, tabled on 20 April 2021

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking support the tourism and wider visitor economy to reopen safely as covid-19 restrictions are eased in (a) Wolverhampton South West constituency and (b) throughout the West Midlands.

Answered on

28 April 2021

My Department is taking a number of steps to encourage tourism across the country once restrictions are eased, including in Wolverhampton and the West Midlands.

The Global Travel Taskforce last year committed the Government to publish a Tourism Recovery Plan in support of the sector. The Government intends to set out proposals in the Spring, including plans for a marketing campaign to welcome visitors back to the UK as soon as it is safe to do so.

We are working with VisitBritain, VisitEngland and local partners to champion the UK’s diverse tourism offer through the Escape the Everyday campaign.

We will continue to work with industry to provide assurance regarding when people can safely visit attractions - as demonstrated through the We’re Good to Go industry standard, which has been used by over 45,000 businesses, including many in the West Midlands.

The March Budget included £700m of extra funding to support our world-leading arts, culture and sporting institutions - protecting the venues which make the UK an attractive destination to visit.

In total, over £25bn has been provided to the tourism, leisure and hospitality sectors in the form of grants, loans and tax breaks.