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Football: Gambling

Question for Department for Digital, Culture, Media and Sport

UIN 149797, tabled on 5 February 2021

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential effect of East Asian gambling sponsorship of football clubs on the marketing of gambling products to China.

Answered on

11 February 2021

All gambling companies providing gambling facilities to consumers in Great Britain, wherever they are based, must be licensed by the Gambling Commission and comply with the conditions and codes of practice of their operating licences. Operators who provide services marketed under a different brand as part of a ‘white label’ agreement are held accountable for the actions of their commercial partners, and are expected to carry out all necessary due diligence to satisfy themselves that the relationship will not compromise their own regulatory compliance. Further detail about the Gambling Commission’s compliance and enforcement work in this area can be found in the relevant section of its Compliance and Enforcement Report for 2019 to 2020 and its Reminder to licensees regarding white label gambling websites. These can be accessed at:

Licensed gambling operators and their white label partners are entitled to enter into commercial arrangements with sporting bodies, as long as any sponsorship activities are carried out in a socially responsible way. The Commission expects licensees to ensure that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations. The government and the Gambling Commission do not hold information on exposure to gambling advertising and marketing in other jurisdictions.

The government launched its Review of the Gambling Act 2005 on 8 December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on whether white label agreements pose a risk to consumers in Great Britain, and on the impact of gambling sponsorship arrangements across sport, esport and other areas.