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Apprentices: Publicity

Question for Department for Education

UIN 146840, tabled on 1 February 2021

To ask the Secretary of State for Education, what steps his Department is taking to promote apprenticeships and the organisations that support them during National Apprenticeship Week 2021.

Answered on

9 February 2021

The annual National Apprenticeship Week is taking place between 8 and 14 February 2021 and is a celebration of apprenticeships. The theme "Build the Future" will shine a light on the amazing work being done by employers and apprentices across the country. The week will also recognise how employers of all sizes have stepped up to the challenge during this unprecedented time.

National Apprenticeship Week brings together apprenticeship ambassadors, MPs, training providers, apprentices, parents and employers to highlight the work being done across the whole apprenticeship community and to promote apprenticeships and their impact.

Throughout the week, I will be taking part in a series of virtual events, including career fairs, interviews, conferences, and roundtables. I will be meeting with apprentices and employers from a range of industries such as hospitality and financial services, and taking part in several awards ceremonies which recognise and celebrate the achievements of apprentices.

We are encouraging employers and stakeholders to promote the great work of their apprentices through virtual events and social media, whilst highlighting the many benefits apprenticeships bring to their business. These include building the skills and knowledge required for a rewarding career and showcasing how apprentices of all ages and backgrounds are helping to transform businesses across the country.

We are sharing the message about how to get involved in National Apprenticeship Week with all employers and education providers on the apprenticeship service through regular emails and webinars. We also share information via our networks of ambassadors, account management teams and through intermediary organisations which has a potential reach of over 6 million employers.

Furthermore, we have been promoting the National Apprenticeship Week 2021 toolkit since December 2020 to support the apprenticeship community with planning their activity for the week. Further information on National Apprenticeship Week and our developed toolkit can be found here: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/955827/National_Apprenticeship_Week_2021_toolkit.pdf.