To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what assessment he has made of the efficacy of the Government's communications strategy at tackling vaccine hesitancy amongst Black, Asian and minority ethnic communities.
1 February 2021
To date, Covid-19 material has been translated into 26 languages, and has been made available to all local authorities as editable assets.
Working with the Cabinet Office, vaccine communications from DHSC have appeared in 600 national, regional, local and specialist titles, including BAME media for Asian, Bangladeshi, Bengali, Gujarati and Pakistani communities. To improve our understanding of vaccine hesitancy, we are now working with over 90 faith, healthcare provider networks, influencers and experts from a range of communities.