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Food: Advertising

Question for Treasury

UIN 126831, tabled on 8 December 2020

To ask the Chancellor of the Exchequer, whether his Department was asked by (a) the Department for Health and Social Care and (b) Public Health England to undertake an (i) economic impact assessment and (ii) cost-benefit analysis of each proposal in the consultation on an online advertising ban for foods high in fat, salt or sugar.

Answered on

16 December 2020

The Government is undertaking a full Regulatory Impact Assessment on the proposal to introduce a total restriction of online advertising of foods high in fat, sugar and salt to ensure the costs to business are captured and the benefits and the costs of all options are compared as per HM Treasury guidance. This assessments is undertaken jointly by the Department for Health and Social Care and the Department of Culture Media and Sport, and is independently assessed by the Regulatory Policy Committee to ensure it is robust.

The Department for Health and Social Care and the Department of Culture Media and Sport jointly published an evidence note alongside the consultation on this proposal. The evidence note is available at the following link: https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-high-in-fat-sugar-and-salt-hfss/evidence-note.

Answered by

Treasury