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Food: Advertising

Question for Department of Health and Social Care

UIN 126826, tabled on 8 December 2020

To ask the Secretary of State for Health and Social Care, what estimate he has made of the potential average reduction in personal calorie intake that will result from the proposed online advertising ban on foods high in fat, salt or sugar; and how that estimate was calculated.

Answered on

23 December 2020

We published an evidence note alongside the consultation on the proposal to introduce a total restriction of online advertising for products high in fat, salt and sugar. The evidence note is available at the following link:

The evidence note builds on the impact assessment that accompanied the 2019 consultation on further advertising restrictions on TV and online, which included estimates of the potential reduction in daily calories consumed by children. This is available at the following link:

In the consultations we have asked about the impact of the proposals on small businesses and are engaging with industry to understand these in more detail to factor in the final policy decision. Government departments work very closely on reducing obesity and share responsibility for delivering the measures set out in ‘Tackling obesity: empowering adults and children to live healthier lives’.

The Competition Markets Authority has not been asked for an assessment of the potential effect on business competition of plans to restrict online advertising and the promotion of foods high in fat, salt or sugar.

Answered by

Department of Health and Social Care