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Food: Advertising

Question for Department of Health and Social Care

UIN 125950, tabled on 7 December 2020

To ask the Secretary of State for Health and Social Care, what assessment he has made of the effect of the online advertising ban for foods high in fat, salt or sugar on new businesses entering the market.

Answered on

10 December 2020

‘Tackling obesity: empowering adults and children to live healthier lives’, published in July, sets out our intention to restrict the advertising and promotion of foods high in fat, salt and sugar (HFSS).

An impact assessment was published alongside the 2019 consultation on further advertising restrictions on TV and online. This is available at the following link:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/786554/advertising-consultation-impact-assessment.pdf

We published an evidence note alongside the consultation on the proposal to introduce a total restriction of online advertising for HFSS products. This builds on the impact assessment that accompanied the 2019 consultation. This is available at the following link:

https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-high-in-fat-sugar-and-salt-hfss/evidence-note

A full public consultation and impact assessment has been carried out for the proposal to restrict the promotion of HFSS foods in stores. The Government’s response to the consultation and the impact assessment will be published shortly.