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Mental Health Services: Children and Young People

Question for Department of Health and Social Care

UIN 100446, tabled on 7 October 2020

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 October 2020 to Question 94459 on Mental Health Services: Children and Young People, what the estimated cost to the public purse is of hiring Snapchat influencers to promote the Every Mind Matters campaign.

This answer is the replacement for a previous holding answer.

Answered on

16 October 2020

£20,000 was invested in using 32 influencers to promote mental health self-care messages to young people as part of the Better Health-Every Mind Matters campaign. So far there have been 1.9 million views of this influencer content.

Named day
Named day questions only occur in the House of Commons. The MP tabling the question specifies the date on which they should receive an answer. MPs may not table more than five named day questions on a single day.