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Coronavirus: Ethnic Groups

Question for Cabinet Office

UIN 96938, tabled on 29 September 2020

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, whether the Government has made agreements with any (a) Muslim, (b) Sikh and (c) Hindu media channels to help ensure that critical covid-19 messaging is broadcast to BAME viewers.

Answered on

7 October 2020

I refer the Hon. member to the answers given to PQ 55066 on 10 June 2020, PQ 46692 on 29 May 2020 and to PQ 45460 on 11 May 2020.

The Government is working with specialist multicultural marketing agencies, addressing barriers by targeting audiences with bespoke COVID communications. Core marketing materials are translated into multiple languages nationally and on request from Local Authorities and external stakeholder groups. We are also utilising trusted voices, relevant channels, and translated messages to reach a wide range of audiences across the country. This helps the Government to maximise the impact of its ongoing multichannel communications strategy.

Answered by

Cabinet Office