To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he has taken to help ensure that critical covid-19 messaging is able to reach (a) Pakistani / Urdu / Pushto, (b) Bangladeshi / Sylheti, (c) Sikh / Punjabi, (d) Indian / Hindi and (e) Gujarati people.
7 October 2020
The Government is working with specialist multicultural marketing agencies, addressing barriers by targeting audiences with bespoke COVID communications. Core marketing materials are translated into multiple languages nationally and on request from Local Authorities and external stakeholder groups. We are also utilising trusted voices, relevant channels, and translated messages to reach a wide range of audiences across the country. This helps the Government to maximise the impact of its ongoing multichannel communications strategy.