To ask the Secretary of State for Digital, Culture, Media and Sport, what financial support his Department has provided to (a) Visit Bath and (b) other destination management organisations for the purposes of advertising in the national press.
Answered on
21 September 2020
The Government awarded funding to a number of Destination Management Organisations (DMOs) for the purposes of participating in the Enjoy Summer Safely marketing campaign.
Awards of up to £400,000 were made to successful applicants that had marketing recovery campaign proposals in a high state of preparedness. The Cabinet Office administered the media spend on behalf of successful applicants.
DMOs have provided vital business support to local tourism organisations during this crisis, and will play a key role in helping our tourism industry recover. We will continue to monitor the situation in the tourism sector, and I encourage DMOs to keep sharing information with VisitEngland and my Department.