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Gender: Marketing

Question for Women and Equalities

UIN 78828, tabled on 22 July 2020

To ask the Minister for Women and Equalities, what steps she is taking to tackle differential pricing of similar products and services that are marketed to a particular gender.

Answered on

1 September 2020

Unlawful discrimination because of sex is prohibited under the Equality Act 2010. However, the differential pricing of products marketed towards men or women is not unlawful discrimination: there is no requirement on anyone to buy a product because it has been marketed to them on the basis of their gender.

Answered by

Women and Equalities
Named day
Named day questions only occur in the House of Commons. The MP tabling the question specifies the date on which they should receive an answer. MPs may not table more than five named day questions on a single day.