To ask Her Majesty's Government what plans they have for mass media campaigns on COVID-19 guidance to target (1) adults aged 60 and over, (2) those designated as clinically vulnerable, and (3) those designated as clinically extremely vulnerable.
Answered on
20 July 2020
At present, there are media campaigns using television, print, radio, and digital that target adults over the age of 65. There are not currently any plans for media campaigns targeted towards the clinically vulnerable and extremely clinically vulnerable. There is guidance available for these groups online at GOV.UK and this guidance has been promoted online through the National Health Service and Every Mind Matters sites. The impact of communications is constantly monitored and optimised on a regular basis.