To ask the Minister for the Cabinet Office, if he will place in the Library the criteria which the Government used to select which publishers would be included in the All in, All together advertising campaign.
Answered on
18 May 2020
The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.
As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.
Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.