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Coronavirus: Disease Control

Question for Cabinet Office

UIN 45460, tabled on 11 May 2020

To ask the Minister for the Cabinet Office, if he will place in the Library the criteria which the Government used to select which publishers would be included in the All in, All together advertising campaign.

Answered on

18 May 2020

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on as part of routine government transparency arrangements.

Answered by

Cabinet Office
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