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Local Broadcasting: Public Health England

Question for Cabinet Office

UIN 40661, tabled on 27 April 2020

To ask the Minister for the Cabinet Office, if he will make an assessment of the potential merits of ring-fencing advertising slots bought by Public Health England for use on community radio and for non-profit local TV broadcasters.

Answered on

11 May 2020

Further to the answers given to PQs 37724 and 37725 on 27 April 2020, in light of the Coronavirus pandemic, the Government has developed a national campaign to provide information, guidance and reassurance to the public.

The campaign spans owned, earned and paid-for channels, including local radio and TV, to maximise reach and engagement. We are constantly reviewing our use of each of these channels and amending campaign activity accordingly to ensure our messaging reaches as many people as possible.

Answered by

Cabinet Office