To ask the Minister for the Cabinet Office, which (a) national, (b) regional and (c) local newspapers were selected to publish the Government's messages on covid-19 in April 2020.
27 April 2020
The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland, reaching 49 million people a month.
As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.