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Newspaper Press: Coronavirus

Question for Cabinet Office

UIN 37724, tabled on 20 April 2020

To ask the Minister for the Cabinet Office, which (a) national, (b) regional and (c) local newspapers were selected to publish the Government's messages on covid-19 in April 2020.

Answered on

27 April 2020

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland, reaching 49 million people a month.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

Answered by

Cabinet Office