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Sports: Sponsorship

Question for Department for Digital, Culture, Media and Sport

UIN 23522, tabled on 2 March 2020

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to ensure major sporting events are not sponsored by online gambling companies.

Answered on

16 March 2020

Gambling sponsorship of major events, and sport in general, must be socially responsible and must never be targeted at children or vulnerable people. The government has made clear that sporting bodies and event organisers must consider their responsibilities to fans and the wider community when entering commercial arrangements. Some major event organisers will have rules about only accepting sponsors that align with the events values or in some cases choose not to target the gambling sector at all for sponsorship.