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Internet: Advertising

Question for Department for Digital, Culture, Media and Sport

UIN HL173, tabled on 7 January 2020

To ask Her Majesty's Government what assessment they have made of the interim report by the Competition and Markets Authority Online platforms and digital advertising, published on 18 December, in particular the consideration that online platforms should allow users to turn off personalised advertisements.

Answered on

21 January 2020

Digital services are an important part of everyday life. It is vital that we ensure they work for everyone and can harness the incredible benefits of digital technologies, protect consumers while encouraging trust, and foster innovation across the economy. The government is currently considering how to boost competition and innovation in digital markets, including those funded through online advertising. Last year the government announced its intention to review how online advertising is regulated in the UK, which will assess the extent to which the current regulatory regime is equipped to tackle the challenges posed by rapid technological developments seen in online advertising.

The government is grateful to the CMA for their work to date on the interim report from their market study into Online Platforms and Digital Advertising. The CMA’s final market study report will set out findings and may make recommendations to the government. We look forward to these recommendations.