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American Football: Greater London

Question for Department for Digital, Culture, Media and Sport

UIN 263074, tabled on 11 June 2019

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the effect of London-based NFL American football games on the level of tourism to the UK.

Answered on

19 June 2019

The Department has not made an assessment of the effect London based American Football games have on the levels of UK tourism, however the latest research from VisitBritain suggests that 6% of inbound travellers come to the UK for live sporting events.

VisitBritain have recently released research entitled ‘International Buzzseekers Football Research’ which includes American sports and their popularity outside of the USA with different markets. VisitBritain also work with London & Partners to promote the American Football games in London through social media.