To ask the Secretary of State for the Home Department, what proportion of the funding for advertising the settled status scheme was spent on online advertising in the latest period for which figures are available.
5 February 2019
This answer is a correction from the original answer.
All EU Settlement Scheme advertising since March 2018 has been digital, using online channels. (This was a campaign from March 2018 to July 2018).
A broader range of channels will be used for advertising from March 2019.
The Home Office is putting in place measures to ensure that the EU Settlement Scheme is streamlined, user-friendly and accessible to all prospective applicants. That is why we are working in partnership with vulnerable group representatives, local authorities and other experts to make sure we reach everyone.
Since November 2017, we have held monthly meetings with representatives of EU citizens on the design and development of the scheme and communications plans. We have been working closely with these groups to identify the needs of potentially vulnerable applicants including the disabled, elderly and isolated. There will be a broad range of support in place; for those who need non-specialist support there is the assisted digital service for technological support, and the Settlement Resolution Centre which will be able to assist with questions relating to the application process.
When the scheme fully opens by 30 March, there will be further routes available to have identity documents checked. This includes posting passports or ID cards to the Home Office to be checked and returned, and there will be over 50 locations all over the country where applicants can have their document scanned.
The Home Office is committed to supporting vulnerable EU citizens to obtain UK immigration status and we will continue to engage with representative groups to ensure the needs of vulnerable citizens are taken into account.