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Department for Work and Pensions: Social Media

Question for Department for Work and Pensions

UIN 179268, tabled on 15 October 2018

To ask the Secretary of State for Work and Pensions, how much her Department has spent on promoted content on (a) Twitter, (b) Facebook and (c) Instagram in each month since June 2017.

Answered on

23 October 2018

We are the biggest Government Department with a day to day operation on which around 22 million citizens depend. However we are conscious that many people who want information won’t be aware of Government channels. In these instances paying to reach the widest possible audience is both necessary and responsible. This is in line with other Government Departments.

Between June 2017 and September 2018 The Department for Work and Pensions has spent £1,710,666 on promoted activity with these platforms through its media buying agency Carat.