To ask the Secretary of State for Education, how much his Department has spent from the public purse on (a) advertising and (b) marketing the 30 hours of free childcare in (a) autumn 2017, (b) spring 2018, (c) summer 2018 and (d) autumn 2018.
11 October 2018
As of the 30 September 2018, we have spent £268,842.90 on advertising and marketing the 30 hours free childcare offer since it launched on the 1 September 2017. This includes paid for social media advertising, flyers and hosting information about the offer on the Childcare Choices website. The social media communications has been particularly successful, reaching more than 5.3 million people.