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Culture: Marketing

Question for Department for Digital, Culture, Media and Sport

UIN 159722, tabled on 2 July 2018

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent steps his Department has taken to promote UK arts and culture overseas.

Answered on

10 July 2018

We are taking a number of steps to promote UK arts and culture overseas, including through the GREAT campaign, annual Seasons of Culture, formal cultural agreements with other governments and through our membership of UNESCO. Ministers also undertake regular international visits to champion British arts organisations working in other countries and hold frequent dialogues with counterparts from key partner countries.

The department works in close partnership with FCO, the British Council and DIT to ensure the UK culture sector is well supported and promoted by our embassies in countries around the world. DCMS is also a leading contributor to the government’s forthcoming Soft Power Strategy, which is due to be published later this year.