To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to promote domestic tourism in England.
29 March 2018
In November 2015, the Government announced the £40 million Discover England Fund (DEF), an unprecedented opportunity for investment in improving English tourism product.
We have been working with VisitEngland to encourage more domestic visitors to explore the country and discover all there is to see and experience on their doorstep this spring. For example, the annual celebration of English tourism, English Tourism Week has just concluded. Further details can be found here: https://www.visitbritain.org/english-tourism-week.
VisitEngland have various projects aimed at promoting domestic tourism and building our domestic product, such a rail ‘final mile’ campaign and developing food hubs across the country. VisitEngland also worked with VisitScotland and Visit Wales to launch a major domestic campaign for summer 2017, focussed on encouraging young people to holiday at home.