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Food: Advertising

Question for Department of Health and Social Care

UIN 127571, tabled on 8 February 2018

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 February 2018 to Question 126149, what steps he is taking to initiate discussions with representatives from social media companies on restricting junk food adverts available to children.

Answered on

26 February 2018

The restrictions on food and drink advertising put in place to protect children are based on a tool called a Nutrient Profiling Model. Each food and drink is assigned a score based on how much sugar, fat, salt, fruit, vegetables and nuts, fibre and protein it contains, which helps to determine whether individual products should or should not be advertised to children. The Government committed to updating the current Nutrient Profiling Model in the childhood obesity plan to ensure it reflects the latest Government dietary guidelines. Public Health England is working with academics, industry, health non-Governmental organisations and other stakeholders to deliver on this commitment and will consult on the updated model in early 2018. Social media companies will be able to contribute to this process.

Answered by

Department of Health and Social Care