Her Majesty's Government whether the Government Equalities Office’s Body Confidence Campaign has undertaken any activities since its 2015 progress report; and whether any future activities are planned.
18 July 2017
The Government Equalities Office (GEO) continues to address the important issue of body image as part of its work to support young people’s media literacy, resilience, healthy relationships and healthy self-image. In 2015, the GEO funded the PSHE Association to develop key standards on teaching about body image in schools, and this resource has been used and valued by many teachers. It has been updated and is still available on the PSHE Association website.
The GEO also funded Media Smart, the advertising industry’s educational charity, to develop film-based resources for pupils in Key Stage 2 on the issue of body image in advertising. This resource was launched in 2016 and continues to be used and valued within schools.
The GEO has also addressed concerns about the very low weight of some fashion models. The previous Minister for Women and Equalities, Caroline Dinenage, hosted a roundtable for fashion models to hear their experience and concerns, and met with the British Fashion Council (BFC) to discuss what could be done to support models’ health and wellbeing. As a consequence, the BFC developed improved advice for models and agencies which is available on its website. The BFC also runs The Model Zone as a part of London Fashion Week, to support models’ wellbeing.