Skip to main content

Tourism: Marketing

Question for Department for Culture, Media and Sport

UIN 56843, tabled on 8 December 2016

To ask the Secretary of State for Culture, Media and Sport, how much has been spent promoting British tourism in (a) Europe, (b) Asia, (c) North America and (d) total in (i) 2016, (ii) 2015 and (iii) 2014.

Answered on

16 December 2016

The below table from Visit Britain, which contains spending figures on Tourism for the aforementioned periods. The increase in funding during Financial Year 15/16 can be attributed to the inclusion of the North and South West Growth Funds.

Europe

Asia

North America

Total Overseas Investment

2014/15 Actuals

7,912,466

8,769,694

7,714,661

25,641,070

2015/16 Actuals

10,016,595

9,555,699

9,154,013

29,574,545

2016/17 Forecast

6,053,255

7,923,478

6,659,807

20,961,784