To ask the Secretary of State for Health, what the timetable is for his Department's analysis of the data from the skin cancer Be Clear on Cancer pilot.
Answered on
20 July 2015
Public Health England (PHE) ran a local Be Clear on Cancer pilot campaign in Devon, Cornwall and Somerset from 16 June – 27 July 2014 to raise awareness of the signs of skin cancer. The campaign was aimed at people over the age of 50 and the key message was “A change to a mole isn’t the only sign of skin cancer. If you notice any persistent or unusual changes to your skin, tell your doctor”. The campaign included radio, press, digital and outdoor advertising.
Early results from the pilot are encouraging and are currently being evaluated. PHE can confirm that there will be a full and final evaluation report published for the local skin cancer pilot campaign as soon as possible, when analysis of all metrics is complete. However, in advance of a final evaluation report, PHE aims to publish an interim report containing the public awareness and knowledge levels and the results from the analysis of cancer waiting times data during summer 2015.