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Question for Foreign and Commonwealth Office

UIN 227298, tabled on 11 March 2015

To ask the Secretary of State for Foreign and Commonwealth Affairs, how much his Department spent on (a) television advertising, (b) radio advertising, (c) national newspaper advertisements, (d) local newspaper advertisements, (e) social media advertising and (f) other types of advertising in each year since 2010.

Answered on

18 March 2015

The Cabinet Office is responsible for cross-Government communication as set out in the Annual Government Communication Plan. As part of our long-term economic plan we have substantially reformed Government communications since the 2010 General Election, abolishing the Central Office of Information and ensuring that Government communications activity is better coordinated and more effective. Thanks to these reforms we have halved the cost to taxpayers of government communications since the 2010 General Election. The National Audit Office (NAO) has confirmed that Government made savings of £378 million in each of the last two financial years on proactive paid-for communications, compared to a 2009-10 baseline. This is based on proactive (paid-for) communications spend of £589m in 09/10, £216m in 12/13 and £210m in 13/14.

The Cabinet Office regularly publishes data on: showing how public money has been spent and how government is performing against its objectives and goals. As the Foreign and Commonwealth Office does not have a dedicated central advertising budget it would not be possible to collate expenditure without incurring disproportionate cost.