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Advertising

Question for Department for Education

UIN 222571, tabled on 28 January 2015

To ask the Secretary of State for Education, what her Department's advertising budget was in each financial year from 2010-11 to 2014-15.

Answered on

4 February 2015

The Department for Education has very significantly reduced the cost of its communications since 2010. The Department coordinates communications activities centrally to ensure they are focused and effective, using low-cost campaigns whenever practical. Paid-for marketing has been used to support several important campaigns including: encouraging people to come forward as adopters and foster parents; encouraging parents to take up the extension of free childcare to two-year-olds; and the Your Life campaign to ensure young adults acquire knowledge in maths and science.

The Department does not have a specific budget solely for advertising, which is included within the total communications spending below.

The Department’s total communications spending for each requested financial year is as follows:

2010-11

£36,746,530

2011-12

£28,639,860

2012-13

£7,163,100

2013-14

£3,683,000

2014-15

£3,658,000