To ask the Secretary of State for Health, if he will take steps to put in place a media campaign to educate the public about alternatives to antibiotics.
21 July 2014
The Department is working with other Government departments to coordinate implementation of the Antimicrobial Resistance Strategy including improving public and professional understanding and awareness.
Public Health England (PHE) is leading on work to improve public knowledge, attitudes and behaviours in relation to antimicrobial resistance in collaboration with partners across the health and social care sector in England.
PHE is coordinating work on European Antibiotic Awareness Day (EAAD) for England. EAAD is a European initiative which takes place on 18 November each year and aims to promote prudent antibiotic use among professionals and the public.
PHE are also working with the Department to explore the potentional for additional targeted media work.